Employee Advocacy on Social Media: How to Make it Work for Your Business

Third-party endorsements bring more customers and brand recognition. Sponsored posts reach people in your target demographic. Company-sourced social media updates help spread the word about products, services and brands. But there’s another way to reach and influence people. It’s an often-untapped resource that’s right under our nose: employee advocacy. What is employee advocacy? Employee advocacy …

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Pinterest Analytics Tools and Tips for Measuring Success

Pinterest analytics tools help you track key metrics around how people are interacting with your brand on Pinterest. Having this data allows you to refine and improve your Pinterest marketing efforts. Analytics can also provide you with invaluable audience insights, which you can use to further optimize your strategy. Here’s our guide to using Pinterest …

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5 Tips For Rediscovering Hope And Inspiration In Your Social Media

Remember when social media was fun, uplifting … even inspiring? These days, the constant stream of bad news on our feeds, not to mention the added threat of fake news, can make going on social media downright depressing at times. But the “good” is still out there. It’s just that using social media now, more …

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6 Ways Brands Are Using Messenger Apps to Reach their Audience

Messenger apps and chatbots exist to answer questions and fulfill requests for users—without them ever having to leave their computer or mobile device. This is great news for businesses. Early adopters of messenger apps—like 1-800-Flowers—report that 70 percent of their new customers have been generated through online chat tools. Here are six ways brands are …

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10 Free Tools to Help You Understand Your Social Media Audience

We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll …

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How to Use Pinterest for Business: 8 Strategies You Need to Know

With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women aged 2 …

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How to Increase Your Social Proof to Attract More Customers

If you are like a lot of business owners, professionals and entrepreneurs, you may have heard the term social proof thrown around and used like any of the latest trendy business terms. But I can assure you, social proof is no synergy, paradigm-shift or growth hacking. Social proof is a more inclusive and comprehensive name …

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