3 Key Social Media Challenges Organizations Will Face in 2018
Through our 2018 trends research and surveys, we uncovered the three biggest challenges organizations will face next year. Read on to learn more about those and what you can do to address them.
1. Finding sustainable solutions to declining organic reach
Brands must accept that organic reach is steadily declining and stop relying on short-term tactics that used to work.
Instead, businesses need to start building sustainable strategies. This means being more selective when it comes to the networks you post content on, and investing more in social ads as well as influencer and/or advocacy strategies.
In our social media trends webinar, we’ll show you how to start building effective strategies.
2. Social video surges ahead—but we’re approaching saturation
Spending on social video advertising grew 130 percent this year with no sign of stopping.
While social video is effective, businesses need to make sure they’re creating content that actually reflects their business objectives. If the social video your organization produces can’t be tied to any real metric or measurable business value, it’s time to rethink your strategy.
3. Brands fatigue from new tools and tactics
During our research, we heard a common complaint from our customers: They’re fatigued with the endless list of new tactics, tools, and content formats.
In 2018, implementation and effective measurement of existing strategies will be more important than the introduction of new tactics.
While social networks continue to innovate and build new ways to reach audiences, marketers are under pressure to prove that their existing social strategies merit continued investment. Future investments need to have a demonstrable business impact beyond classic vanity metrics.
Watch our webinar to discover how to measure and track ROI so you can invest more into what’s working—and improve on tactics that aren’t delivering real value.
Wondering how the top five social trends of 2018 will solve these challenges and produce tangible business results? Register for our webinar to find out.
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