Everything You Need to Know About Using Facebook Groups for Business

Facebook is evolving to focus more on building communities, and groups are the natural tools to help forge those new kinds of connections. One billion people already belong to Facebook groups. About 10 percent of those belong to groups that Facebook has identified as “very meaningful”—communities that “quickly become the most important part of someone’s …

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Using Micro-Communities to Boost Organic Reach on Social Media

As more people and businesses compete for attention on social media—and networks like Facebook continue to tweak their algorithms—many businesses are seeing a steady decline in organic reach. The most touted solution is to buy social ads. But what if your business doesn’t have a social advertising budget? How can you increase organic reach… organically? …

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What to Put In Your Social Media Reports

Tracking progress (or lack thereof) is important in almost every part of a business. But when it comes to social media marketing, it can be confusing to figure out what numbers matter, which don’t, and what you should actually be presenting to your clients. In this post, I’ll break down some important metrics to include …

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7 Tips for Building a Career in Marketing (Advice and Insights From Top Founders and Investors)

“How did you get into marketing?” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: Alfred was in the army Arielle was a health coach Kevan, our Marketing Director, was a sports reporter But for those of you out there who …

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Employee Advocacy on Social Media: How to Make it Work for Your Business

Third-party endorsements bring more customers and brand recognition. Sponsored posts reach people in your target demographic. Company-sourced social media updates help spread the word about products, services and brands. But there’s another way to reach and influence people. It’s an often-untapped resource that’s right under our nose: employee advocacy. What is employee advocacy? Employee advocacy …

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5 Tips For Rediscovering Hope And Inspiration In Your Social Media

Remember when social media was fun, uplifting … even inspiring? These days, the constant stream of bad news on our feeds, not to mention the added threat of fake news, can make going on social media downright depressing at times. But the “good” is still out there. It’s just that using social media now, more …

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6 Ways Brands Are Using Messenger Apps to Reach their Audience

Messenger apps and chatbots exist to answer questions and fulfill requests for users—without them ever having to leave their computer or mobile device. This is great news for businesses. Early adopters of messenger apps—like 1-800-Flowers—report that 70 percent of their new customers have been generated through online chat tools. Here are six ways brands are …

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10 Free Tools to Help You Understand Your Social Media Audience

We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll …

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