Content Marketing Roadmap: The B2B Buyer’s Journey

I am sure you’ve heard this a million times. Content is king. Most businesses have realized the importance of having content at the core of their business. Content marketing is not a fad, it’s here to stay. The internet and social networks have completely changed the sales process. The modern buyer has access to more …

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Build a Social Media Sales Funnel That Sells

How do you make strangers trust you enough to buy your product? A long time ago in a century far away, a marketer named Elias St.Elmo Lewis came up with a brilliant answer. His theory was that you could turn strangers into raving customers with a “funnel”: a series of steps the customer follows, each …

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Should My Business Bother To Have Social Media KPIs?

Most marketers know what KPIs are. (For foggy brains, Google “Key Performance Indicators.”) And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart companies insist on using them. The first is that many businesses now see the potential value of acquisition and retention that social …

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8 Tips to Quickly Master Social Media For Businesses

  8 Tips to Quickly Master Social Media for Businesses and Entrepreneurs 1. Make a commitment to social media The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media. Like any other form of marketing, social media for businesses can be a real challenge. It’s hard to …

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How to Engage With Your Social Media Followers Quickly and Authentically

How do you feel when people comment on your social media posts? Awesome, right? A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions. But at the same time, engaging with your followers can be time-consuming. …

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3 Steps to Proving the ROI of Social Customer Service

Being asked to prove return on investment (ROI) is something every social media professional is familiar with. But not every organization is able to attribute financial transactions directly to social media. Businesses without an ecommerce presence, for example, benefit from social media in ways that are less directly tied to revenue but equally as valuable. …

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The Psychology Behind Social Media Engagement

Ask any seasoned marketer, and they’d agree: Understanding your customers is largely dependent on understanding how they think. Your digital marketing strategy should be guided by your answers to certain questions. What do your target customers need? What do they want? And what can you do to influence their decision-making process? Take social media engagement, …

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Words and Phrases to Ban from Your Social Media Vocabulary

Have you ever cringed at something a brand or business said on social media? Often, small words can make a big difference in how brands are perceived. Here’s a collection of wince-worthy words—broken down into four categories—to ban from your social media vocabulary. 4 types of language to ban from your social media posts “Hip” …

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The Ideal Cover Photo Size for Each of the Major Social Media Platforms

One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts. …

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