Purdue University Used Social Media to Raise $28M in a Single Day

Attributing revenue to social media is a big challenge for businesses, but Purdue University may have cracked the code with their annual fundraising campaign. In 2017 they raised $28.2 million in single day—$10 million more than their single-day campaign in 2016. They also increased support from international donors by 87 percent. In this episode of …

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I Tried Instagram Automation (So You Don’t Have To)

Type “How to get more Instagram followers” into Google search and you’ll find a lot of media and blogs, including our own, offering tips and tricks for how to grow your community. You’ll also probably find a lot of content about paying for new followers. Most people see these as the only two options for succeeding at Instagram: figure …

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I Read 20+ Instagram Studies. Here’s What I Found.

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts …

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3-Steps to Increasing Conversions & ROI with Social Media Advertising

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. There’s time and resources to consider as well. …

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Got Facebook and Instagram Video Viewers? Here’s How to Retarget Them.

Are you posting more video to Facebook and Instagram these days? If so, pat yourself on the back! Regardless of whether you’ve created videos for organic traction or paid campaigns, you developed a valuable asset which you can now use for retargeting via Facebook and Instagram Ads. Those people who watch your videos (particularly a …

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Write a Great Instagram Bio: Ideas, Tips, and Examples

While you might already have developed a strategy for your Instagram posts, you may be neglecting a critically important element of your Instagram strategy. Your Instagram profile creates the first impression of your brand and is the backbone of your Instagram presence. It’s also your only chance to provide a clickable link anywhere on Instagram. …

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Content Marketing Roadmap: The B2B Buyer’s Journey

I am sure you’ve heard this a million times. Content is king. Most businesses have realized the importance of having content at the core of their business. Content marketing is not a fad, it’s here to stay. The internet and social networks have completely changed the sales process. The modern buyer has access to more …

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