3 Steps to Proving the ROI of Social Customer Service

Being asked to prove return on investment (ROI) is something every social media professional is familiar with. But not every organization is able to attribute financial transactions directly to social media. Businesses without an ecommerce presence, for example, benefit from social media in ways that are less directly tied to revenue but equally as valuable. …

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13 Fantastic Places to Find Background Music for Your Video Content

Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down. Consumers are loving it, too! But one aspect of creating video content that’s often overlooked is finding the background music.  We’ve scoured the internet to find some of the best places to find …

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6 Social Media Ad Mistakes to Avoid

We all make mistakes, but when it comes to your social media advertising efforts these seemingly innocent blunders can end up costing you—a lot. I spoke with Hootsuite’s social ads expert Gabrielle Maheux to find out what the biggest social ad mistakes are. Continuing reading to learn how you can avoid these mistakes—and save your …

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The Psychology Behind Social Media Engagement

Ask any seasoned marketer, and they’d agree: Understanding your customers is largely dependent on understanding how they think. Your digital marketing strategy should be guided by your answers to certain questions. What do your target customers need? What do they want? And what can you do to influence their decision-making process? Take social media engagement, …

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Words and Phrases to Ban from Your Social Media Vocabulary

Have you ever cringed at something a brand or business said on social media? Often, small words can make a big difference in how brands are perceived. Here’s a collection of wince-worthy words—broken down into four categories—to ban from your social media vocabulary. 4 types of language to ban from your social media posts “Hip” …

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The Ideal Cover Photo Size for Each of the Major Social Media Platforms

One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts. …

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20 Awesome and Free Stock Photo Sites for Social Media Images

If you’re a social media marketer, you know how difficult it can be to find the perfect image to accompany a post. We all know that photos are one of the most important components for boosting engagement, but unless you’re willing to pay for it, finding a great one can be seriously time-consuming. That’s why …

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