What to Put In Your Social Media Reports

Tracking progress (or lack thereof) is important in almost every part of a business. But when it comes to social media marketing, it can be confusing to figure out what numbers matter, which don’t, and what you should actually be presenting to your clients. In this post, I’ll break down some important metrics to include …

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7 Tips for Building a Career in Marketing (Advice and Insights From Top Founders and Investors)

“How did you get into marketing?” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: Alfred was in the army Arielle was a health coach Kevan, our Marketing Director, was a sports reporter But for those of you out there who …

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Employee Advocacy on Social Media: How to Make it Work for Your Business

Third-party endorsements bring more customers and brand recognition. Sponsored posts reach people in your target demographic. Company-sourced social media updates help spread the word about products, services and brands. But there’s another way to reach and influence people. It’s an often-untapped resource that’s right under our nose: employee advocacy. What is employee advocacy? Employee advocacy …

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Pinterest Analytics Tools and Tips for Measuring Success

Pinterest analytics tools help you track key metrics around how people are interacting with your brand on Pinterest. Having this data allows you to refine and improve your Pinterest marketing efforts. Analytics can also provide you with invaluable audience insights, which you can use to further optimize your strategy. Here’s our guide to using Pinterest …

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5 Tips For Rediscovering Hope And Inspiration In Your Social Media

Remember when social media was fun, uplifting … even inspiring? These days, the constant stream of bad news on our feeds, not to mention the added threat of fake news, can make going on social media downright depressing at times. But the “good” is still out there. It’s just that using social media now, more …

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10 Free Tools to Help You Understand Your Social Media Audience

We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll …

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How to Use Pinterest for Business: 8 Strategies You Need to Know

With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women aged 2 …

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3 Key Social Media Challenges Organizations Will Face in 2018

Through our 2018 trends research and surveys, we uncovered the three biggest challenges organizations will face next year. Read on to learn more about those and what you can do to address them. 1. Finding sustainable solutions to declining organic reach Brands must accept that organic reach is steadily declining and stop relying on short-term …

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10 Helpful Social Media Writing Tips For Businesses

Your social media strategy may include brand awareness, lead generation or customer retention and these factors are all achieved through one thing. Excellent social media writing skills. In this article, I’m going to share with you my social media writing tips for business so that you too can hone your communication and hit those all-important …

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5 Video Optimization Tips That Are Incredibly Easy to Follow

The following post was written by Anastasia Melet of wave.video. Video is an incredibly powerful way to connect with your audience on social media – but the format in and of itself is not necessarily the “magic bullet” you’ve been looking for. To truly raise awareness, increase customer engagement and broaden your audience in the …

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