Purdue University Used Social Media to Raise $28M in a Single Day

Attributing revenue to social media is a big challenge for businesses, but Purdue University may have cracked the code with their annual fundraising campaign. In 2017 they raised $28.2 million in single day—$10 million more than their single-day campaign in 2016. They also increased support from international donors by 87 percent. In this episode of …

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3-Steps to Increasing Conversions & ROI with Social Media Advertising

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. There’s time and resources to consider as well. …

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Content Marketing Roadmap: The B2B Buyer’s Journey

I am sure you’ve heard this a million times. Content is king. Most businesses have realized the importance of having content at the core of their business. Content marketing is not a fad, it’s here to stay. The internet and social networks have completely changed the sales process. The modern buyer has access to more …

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Build a Social Media Sales Funnel That Sells

How do you make strangers trust you enough to buy your product? A long time ago in a century far away, a marketer named Elias St.Elmo Lewis came up with a brilliant answer. His theory was that you could turn strangers into raving customers with a “funnel”: a series of steps the customer follows, each …

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Should My Business Bother To Have Social Media KPIs?

Most marketers know what KPIs are. (For foggy brains, Google “Key Performance Indicators.”) And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart companies insist on using them. The first is that many businesses now see the potential value of acquisition and retention that social …

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8 Tips to Quickly Master Social Media For Businesses

  8 Tips to Quickly Master Social Media for Businesses and Entrepreneurs 1. Make a commitment to social media The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media. Like any other form of marketing, social media for businesses can be a real challenge. It’s hard to …

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How to Engage With Your Social Media Followers Quickly and Authentically

How do you feel when people comment on your social media posts? Awesome, right? A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions. But at the same time, engaging with your followers can be time-consuming. …

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