Are We Entering the Era of Millisecond Marketing?

Nowadays, it’s a scene you’ll pretty much see only in movies: Stock traders in brightly colored jackets frantically shouting and flashing symbols on exchange floors. But this was how stocks were bought and sold for most of Wall Street’s history. Then, in the 1990s, electronic exchanges entered the picture. In short order, powerful PCs were …

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8 Essential Social Media Etiquette Rules for Business

There are etiquette guides for almost any situation, from table settings to international business meetings. So it shouldn’t be a surprise that a communication medium as culturally transformative as social media also comes with its own code of common courtesies and customs. Businesses in particular need to adhere to this etiquette, since social media is …

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3 Key Social Media Challenges Organizations Will Face in 2018

Through our 2018 trends research and surveys, we uncovered the three biggest challenges organizations will face next year. Read on to learn more about those and what you can do to address them. 1. Finding sustainable solutions to declining organic reach Brands must accept that organic reach is steadily declining and stop relying on short-term …

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10 Helpful Social Media Writing Tips For Businesses

Your social media strategy may include brand awareness, lead generation or customer retention and these factors are all achieved through one thing. Excellent social media writing skills. In this article, I’m going to share with you my social media writing tips for business so that you too can hone your communication and hit those all-important …

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5 Video Optimization Tips That Are Incredibly Easy to Follow

The following post was written by Anastasia Melet of wave.video. Video is an incredibly powerful way to connect with your audience on social media – but the format in and of itself is not necessarily the “magic bullet” you’ve been looking for. To truly raise awareness, increase customer engagement and broaden your audience in the …

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10 Social Media Tips for Small Businesses

Why use social media to grow your business? It’s where your customers are. There are nearly 2.5 billion social media users across the globe. And more than 50 percent of small business owners in the U.S. rely on social as their primary digital-marketing technique because of it’s effectiveness for finding and connecting with new customers. …

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Purdue University Used Social Media to Raise $28M in a Single Day

Attributing revenue to social media is a big challenge for businesses, but Purdue University may have cracked the code with their annual fundraising campaign. In 2017 they raised $28.2 million in single day—$10 million more than their single-day campaign in 2016. They also increased support from international donors by 87 percent. In this episode of …

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Content Marketing Roadmap: The B2B Buyer’s Journey

I am sure you’ve heard this a million times. Content is king. Most businesses have realized the importance of having content at the core of their business. Content marketing is not a fad, it’s here to stay. The internet and social networks have completely changed the sales process. The modern buyer has access to more …

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40+ Useful PC Keyboard Shortcuts for Social Media Pros

Ever since we published our social media keyboard shortcuts for Mac, PC users have, understandably, been requesting a version of their own. Well, my PC pals, the day is finally here. Use these keyboard shortcuts to be more efficient on social media, impress your colleagues, and shave precious seconds off your workflow. Social media keyboard …

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Build a Social Media Sales Funnel That Sells

How do you make strangers trust you enough to buy your product? A long time ago in a century far away, a marketer named Elias St.Elmo Lewis came up with a brilliant answer. His theory was that you could turn strangers into raving customers with a “funnel”: a series of steps the customer follows, each …

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