The 4 Key Ingredients of a Perfect Social Video

If the perfect social video were a cake, what would go into making it? We talked to Hootsuite’s in-house video expert, Derek Saddler, to find out the four key ingredients you need to bake a delicious piece of content. 1. It’s short and sweet According to a survey conducted by Animoto, nearly two-thirds of consumers …

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Words and Phrases to Ban from Your Social Media Vocabulary

Have you ever cringed at something a brand or business said on social media? Often, small words can make a big difference in how brands are perceived. Here’s a collection of wince-worthy words—broken down into four categories—to ban from your social media vocabulary. 4 types of language to ban from your social media posts “Hip” …

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The Ideal Cover Photo Size for Each of the Major Social Media Platforms

One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts. …

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20 Awesome and Free Stock Photo Sites for Social Media Images

If you’re a social media marketer, you know how difficult it can be to find the perfect image to accompany a post. We all know that photos are one of the most important components for boosting engagement, but unless you’re willing to pay for it, finding a great one can be seriously time-consuming. That’s why …

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Are Social Media Monitoring Tools Really Expensive?

When you are building your social media management toolkit, you need to make some hard decisions. With so many tools out there, you’ve got to chose between the must-have and the wouldn’t it be nice kind. So what about social media monitoring tools? Do they deserve a place in your toolkit or are they just too …

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