Got Facebook and Instagram Video Viewers? Here’s How to Retarget Them.

Are you posting more video to Facebook and Instagram these days? If so, pat yourself on the back! Regardless of whether you’ve created videos for organic traction or paid campaigns, you developed a valuable asset which you can now use for retargeting via Facebook and Instagram Ads. Those people who watch your videos (particularly a …

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Should My Business Bother To Have Social Media KPIs?

Most marketers know what KPIs are. (For foggy brains, Google “Key Performance Indicators.”) And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart companies insist on using them. The first is that many businesses now see the potential value of acquisition and retention that social …

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What To Do If Your Facebook Audience Speaks Multiple Languages

The world is full of rich, diverse cultures and beautiful languages. That is to our benefit. But as a business, what happens when you are fortunate enough to have an audience so diverse that they speak multiple primary languages? This is becoming increasingly common, especially since the internet has made it possible for our businesses …

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