Should My Business Bother To Have Social Media KPIs?

Most marketers know what KPIs are. (For foggy brains, Google “Key Performance Indicators.”) And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart companies insist on using them. The first is that many businesses now see the potential value of acquisition and retention that social …

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What To Do If Your Facebook Audience Speaks Multiple Languages

The world is full of rich, diverse cultures and beautiful languages. That is to our benefit. But as a business, what happens when you are fortunate enough to have an audience so diverse that they speak multiple primary languages? This is becoming increasingly common, especially since the internet has made it possible for our businesses …

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How to Prevent Social Media Spam from Damaging Your Brand

The following is a guest post by Max Greene of Muffin Marketing. We don’t need to tell you just how powerful social media can be for your small business, but sometimes it can feel as though you’re only talking to robots. Social media spam can damage your brand’s reputation, so we’ve delved deeper into how you …

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