I Read 20+ Instagram Studies. Here’s What I Found.

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts …

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3-Steps to Increasing Conversions & ROI with Social Media Advertising

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. There’s time and resources to consider as well. …

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7 Facebook Messenger Marketing Strategies You Can Try Today

There are now more than 1.3 billion people using Facebook Messenger every month.  Have you considered the possibility of using it for your marketing? Here’s everything we know about using Facebook Messenger for your marketing. Why use Facebook Messenger We often think of social media as just the major social media networks such as Facebook, Instagram, …

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8 Tips to Quickly Master Social Media For Businesses

  8 Tips to Quickly Master Social Media for Businesses and Entrepreneurs 1. Make a commitment to social media The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media. Like any other form of marketing, social media for businesses can be a real challenge. It’s hard to …

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How to Engage With Your Social Media Followers Quickly and Authentically

How do you feel when people comment on your social media posts? Awesome, right? A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions. But at the same time, engaging with your followers can be time-consuming. …

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13 Fantastic Places to Find Background Music for Your Video Content

Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down. Consumers are loving it, too! But one aspect of creating video content that’s often overlooked is finding the background music.  We’ve scoured the internet to find some of the best places to find …

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The Ideal Cover Photo Size for Each of the Major Social Media Platforms

One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts. …

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