How to Schedule YouTube Videos: A Quick Step-by-Step Guide

Creating great content on YouTube is enough of a challenge without the time it takes to publish and promote your videos. The good news is you can schedule YouTube videos on the platform itself or with a social media management platform like Hootsuite. For time-strapped social marketers, one of the key benefits of choosing the …

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Everything You Need to Know About Using Facebook Groups for Business

Facebook is evolving to focus more on building communities, and groups are the natural tools to help forge those new kinds of connections. One billion people already belong to Facebook groups. About 10 percent of those belong to groups that Facebook has identified as “very meaningful”—communities that “quickly become the most important part of someone’s …

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Using Micro-Communities to Boost Organic Reach on Social Media

As more people and businesses compete for attention on social media—and networks like Facebook continue to tweak their algorithms—many businesses are seeing a steady decline in organic reach. The most touted solution is to buy social ads. But what if your business doesn’t have a social advertising budget? How can you increase organic reach… organically? …

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13 Creative Examples of Brands Using Twitter’s 280 Characters

Ever since Twitter made the exciting (and controversial) decision to expand their character limit from 140 characters to a whopping 280 characters, brands have been exploring new ways to make the most of the added space. Twitter implemented the change after discovering that nine percent of tweets in the English language hit the character limit. …

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Employee Advocacy on Social Media: How to Make it Work for Your Business

Third-party endorsements bring more customers and brand recognition. Sponsored posts reach people in your target demographic. Company-sourced social media updates help spread the word about products, services and brands. But there’s another way to reach and influence people. It’s an often-untapped resource that’s right under our nose: employee advocacy. What is employee advocacy? Employee advocacy …

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Pinterest Analytics Tools and Tips for Measuring Success

Pinterest analytics tools help you track key metrics around how people are interacting with your brand on Pinterest. Having this data allows you to refine and improve your Pinterest marketing efforts. Analytics can also provide you with invaluable audience insights, which you can use to further optimize your strategy. Here’s our guide to using Pinterest …

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6 Ways Brands Are Using Messenger Apps to Reach their Audience

Messenger apps and chatbots exist to answer questions and fulfill requests for users—without them ever having to leave their computer or mobile device. This is great news for businesses. Early adopters of messenger apps—like 1-800-Flowers—report that 70 percent of their new customers have been generated through online chat tools. Here are six ways brands are …

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How to Use Pinterest for Business: 8 Strategies You Need to Know

With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women aged 2 …

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Are We Entering the Era of Millisecond Marketing?

Nowadays, it’s a scene you’ll pretty much see only in movies: Stock traders in brightly colored jackets frantically shouting and flashing symbols on exchange floors. But this was how stocks were bought and sold for most of Wall Street’s history. Then, in the 1990s, electronic exchanges entered the picture. In short order, powerful PCs were …

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