8 Essential Social Media Etiquette Rules for Business

There are etiquette guides for almost any situation, from table settings to international business meetings. So it shouldn’t be a surprise that a communication medium as culturally transformative as social media also comes with its own code of common courtesies and customs. Businesses in particular need to adhere to this etiquette, since social media is …

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3 Key Social Media Challenges Organizations Will Face in 2018

Through our 2018 trends research and surveys, we uncovered the three biggest challenges organizations will face next year. Read on to learn more about those and what you can do to address them. 1. Finding sustainable solutions to declining organic reach Brands must accept that organic reach is steadily declining and stop relying on short-term …

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10 Social Media Tips for Small Businesses

Why use social media to grow your business? It’s where your customers are. There are nearly 2.5 billion social media users across the globe. And more than 50 percent of small business owners in the U.S. rely on social as their primary digital-marketing technique because of it’s effectiveness for finding and connecting with new customers. …

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Purdue University Used Social Media to Raise $28M in a Single Day

Attributing revenue to social media is a big challenge for businesses, but Purdue University may have cracked the code with their annual fundraising campaign. In 2017 they raised $28.2 million in single day—$10 million more than their single-day campaign in 2016. They also increased support from international donors by 87 percent. In this episode of …

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Get More Facebook Likes: 10 Tactics That Actually Work

How many Facebook Likes does your business Page have? If you’re immersed in social media marketing, you probably know this number off the top of your head. With more than two billion users, Facebook offers a huge potential audience for your business. But with more than 60 million active Facebook business Pages on the network, …

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Write a Great Instagram Bio: Ideas, Tips, and Examples

While you might already have developed a strategy for your Instagram posts, you may be neglecting a critically important element of your Instagram strategy. Your Instagram profile creates the first impression of your brand and is the backbone of your Instagram presence. It’s also your only chance to provide a clickable link anywhere on Instagram. …

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LinkedIn Ads: How to Run a Successful Campaign

Wondering how to best integrate LinkedIn, the world’s largest professional network, into your social strategy? LinkedIn advertising could be just the ticket, especially if you are a marketer. The great advantage of LinkedIn is that it is a uniquely focused social network—it’s all business, all the time. This makes it the ideal network for B2B …

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