6 Social Media Ad Mistakes to Avoid

We all make mistakes, but when it comes to your social media advertising efforts these seemingly innocent blunders can end up costing you—a lot. I spoke with Hootsuite’s social ads expert Gabrielle Maheux to find out what the biggest social ad mistakes are. Continuing reading to learn how you can avoid these mistakes—and save your …

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Step-by-Step Guide to Hosting a Successful Twitter Chat

Hosting a Twitter chat lets you better engage with your followers and customers on Twitter and build community among them by using some of Twitter’s conversation-friendly features. Twitter chats are a great way to grow your social following, generate valuable discussions and feedback, and demonstrate thought leadership. Done right, they generate lively conversations and build …

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The Definitive Facebook Marketing Guide for Business

Once a social network’s number of users climbs past a billion, it becomes impossible to ignore—especially for marketers. Facebook is well past that figure, with a whopping 2 billion users as of June 2017, including about 183 million daily active users in the United States and Canada (compare that, for instance, to the 172 million …

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The 4 Key Ingredients of a Perfect Social Video

If the perfect social video were a cake, what would go into making it? We talked to Hootsuite’s in-house video expert, Derek Saddler, to find out the four key ingredients you need to bake a delicious piece of content. 1. It’s short and sweet According to a survey conducted by Animoto, nearly two-thirds of consumers …

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Words and Phrases to Ban from Your Social Media Vocabulary

Have you ever cringed at something a brand or business said on social media? Often, small words can make a big difference in how brands are perceived. Here’s a collection of wince-worthy words—broken down into four categories—to ban from your social media vocabulary. 4 types of language to ban from your social media posts “Hip” …

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20 Awesome and Free Stock Photo Sites for Social Media Images

If you’re a social media marketer, you know how difficult it can be to find the perfect image to accompany a post. We all know that photos are one of the most important components for boosting engagement, but unless you’re willing to pay for it, finding a great one can be seriously time-consuming. That’s why …

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