Small Business Guide to Facebook Video Marketing

Love Facebook or hate it, you’ve got to admit it, Facebook’s video marketing capacities offer a much-needed boost to the small business owner looking to get the most out of their marketing budget. Blending (almost) seamlessly into the newsfeed of your carefully chosen demographic, you can convey your message and gain traction with low-cost home-made …

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Content Marketing Roadmap: The B2B Buyer’s Journey

I am sure you’ve heard this a million times. Content is king. Most businesses have realized the importance of having content at the core of their business. Content marketing is not a fad, it’s here to stay. The internet and social networks have completely changed the sales process. The modern buyer has access to more …

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The Psychology Behind Social Media Engagement

Ask any seasoned marketer, and they’d agree: Understanding your customers is largely dependent on understanding how they think. Your digital marketing strategy should be guided by your answers to certain questions. What do your target customers need? What do they want? And what can you do to influence their decision-making process? Take social media engagement, …

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