Our Favorite Agorapulse Social Media Hacks
In today’s busy, modern world, we’re constantly on the hunt for “hacks” to make our lives both better and easier.
The same goes for online tools and services we work with everyday. That’s why we’ve come up with of tips, tricks, and hacks to use with Agorapulse.
You can read the entire article — who am I to dissuade you? — or use the links below to jump to the section you’re interested in.
- Saved replies
- Ads comment management
- Conversation follow up
- Campaign performance
- Team performance
- Customer support
- Community management
- For team members
- Twitter lists by Twitter handle
- Location specific Twitter lists
- Search for influencers
- Monitor competitor mentions
- Track sentiment
- Repeat content publishing
- Scheduling retweets
- Reposting content from Facebook and Instagram
Saved replies are great, but for routine messages like thanking people, don’t become an automated robot – people will know (and think a bit less of you). Add a few saved replies that have a similar sentiment: “Thanks so much!” “Awwww, thanks!” “Thanks! You da 💣!” (You know we support emoji, right?). That way, you’ll have a variety of responses for you and your teammates to choose from. And variety is the spice of life!
Ads Comments Management
If you’re running ads on Facebook or Instagram, you’re probably getting comments on them. Managing these comments is key:
- Spammy or inappropriate comments will decrease the effectiveness of your ads. They should be hidden or deleted.
- Comments from potential customers are business opportunities you don’t want to miss. You’ll want to reply to them in a timely manner.
Unfortunately, Facebook and Instagram don’t make managing these comments very easy. Things get even more difficult when you have a lot of them.
Based on independent research, Agorapulse will synchronize 100% more ad comments than its competitors, including your Facebook page native inbox. Relying on Facebook alone will make you miss 50% of your ad comments. Imagine all that lost business!
To start this feature in Agorapulse, just head over to your Facebook page’s or Instagram profile’s settings and follow the steps in this support article. You’ll be collecting ads comments in no time!
2. Tagging Comments and Other Content
Conversation Follow Up
From the Inbox
Sometimes you need to check in with people who have made comments or sent you messages on your social profiles. Using our tagging feature, you can keep track of them easily.
Need a more obvious way to remember your to-do items? Tag the conversations you want to check back on as “follow-up” and use the advanced filter “Tag” to see the conversations that need follow up.
Bonus: You will be able to track how many “follow-up” conversations you have during a time period if you look at “Tag Distribution” in your reports!
From the Fan/Follower Profile
From Inbox or Listening, you can expand your fan/follower’s profile using the panel on the right side and click “+Add tag” to create a “follow-up” tag. Add this to the person’s profile by clicking on it.
Then, you can use the tab “Fans & Followers” to filter by tag …
… and see all the conversations from users.
You can use a tag when publishing your content to measure the performance of a specific campaign you’re running (total engagement, total reach, total number of posts published).
For example, a brand might be running a campaign for a new product launch, and they want to create several different post types and determine the effectiveness of each. They could create the tag “new product photo”, “new product video”, and so on, and tag each post during scheduling. At the end of the campaign, in their reports, they’ll see the performance of that specific campaign tag.
When you use tags for posts you publish, you can view all published posts with given tag in PUBLISHING > List > Published > <tag> (on the right). This way, if you are posting about X topics and you tag outgoing posts, you can see what types of posts and how often you posted for given topic.
(Looks like we should share more of our company’s story, don’t you think?)
You can tag content while scheduling to track specific team members and their performance. We’ve talked to agencies that have their interns tag each piece of content they curate so they can compare and provide feedback to that team member based on a review of the performance surrounding their published content.
It’s not only helpful for new team members, either. For a larger staff, it’s a great way to further breakdown performance around specific teams and the content they are responsible for.
If your business handles customer support on social media, you can create an automated rule to tag any comments received containing words like who, what, why, where, and when. You can create a tag like “question” …
… and use the advanced inbox filter features to find them easily and make sure they’re handled quickly.
If you’re a community manager, you can create an automated rule to tag any messages that contain common questions, words or phrases that you receive regularly to setup a workflow for them. For instance, if you receive a lot of sales inquiries, you could create a “sales-question” tag and set up a rule to automatically assign those messages to a member of your sales team. It also can allow you to batch-review inbox messages for different topics all together.
3. Moderation Rules
Our automated moderation rules can help you get rid of spam on your Facebook page. Most of the spam posts usually contain a website the spammer is trying to promote, so setting up a rule to hide every post or comment containing “http” or “https” will do the work automatically. We recommend that you set up an email notification when this rule is applied to double check the spammy nature of the post. Sometimes someone posting a link is actually trying to be helpful!
You can use moderation rules with the “Bookmark” and “Hide” actions to filter comments that you want to keep and comments that you want to hide. For instance: create a moderation rule with the word “scam” and actions bookmark and hide in order to see all comments containing the word “scam” in the Bookmark folder. This way, you can unhide or take action on comments that you want to keep and make sure that the unsavory comments stay hidden.
Automated Direct Messages
Our automated rules can help you get rid of most of the auto direct messages (DMs) sent by bots on Twitter. You can do this by adding the names of the bots to your list, since they’re usually included in the DM. The known bots are: crowdfire, communit, TrueTwit, bestfollowers, TopNewFollowers, communit. New ones come and go, just add them to this initial list and you’ll save even more time.
Our CEO Emeric swears by this rule for his Twitter account.
Automated “Thank Yous”
Our automated rules can help you get rid of most of the automated “thank you” DMs you’re probably receiving when you follow new people. This is especially useful if you’re following a lot of people on a regular basis.
Just create a rule automatically reviewing DMs with “thank you” like sentences sentences and you’ll save yourself hours of work! The list we use for our own Twitter profiles are: for following, the follow, your follow, you can follow us, for connecting, for joining, 4 follow, 4 the follow.
You can always add more keywords or key phrases as you notice new ones that you’d like to get rid of and have a pattern that clearly indicates the automated “thank you” kind of message.
Our Content Marketing Director Lisa has been using this Twitter moderation rule for years.
Our automated rules can help you get rid of most of the spammy tweets you’re probably receiving, too. Just create a rule automatically reviewing tweets with spammy words, similar to the lists we’ve mentioned above. The list we use for our own Twitter profiles are: free followers, buy followers, Auto send personalized message to your followers, Get More Free Twitter Followers, paper.li, the latest. You can also remove chatty users from Agorapulse inbox by including who they always include in their tweets in your moderation rules and setting it to auto review it.
For Team Members
You can also use these rules to filter conversations to specific team members. Use it to assign comments to teammates in charge of specific campaigns, promotions, or languages.
We use this moderation rule on our Facebook Page to assign common Portuguese questions to Thiara, our Portuguese Regional Manager. (Valeu, Thiara!)
Twitter Lists By Twitter Handle
Click the “Profile Settings” icon in your Twitter account, then select “Keywords/Listening”. In the text field “Search for words, phrases or Twitter handles” include this search: from:twitterhandle1, OR from:twitterhandle2, OR from:twitterhandle3, (etc.)
This can be especially useful if you’d like to follow the accounts that appear in your top Twitter users report.
Location Specific Twitter Lists
When you want to create listening search but want to “restrict” the results to certain location (e.g. what are people tweeting about at a conference, or what are people tweeting about around my restaurant, etc.), you can enter the coordinates of that location. You can either use the “Prefill with my current location feature” or enter coordinates manually.
If you don’t know lat/long coordinates, go to Google Maps, right-click on the location you want and choose “What’s here.” At the bottom of the screen you’ll see lat/long coordinates.
Search for Influencers
Create a listening rule in Twitter to which you will add two components: keywords to listen to and geo-targeting with radius. For instance, you are a local bakery shop in Sonoma and you would like to identify micro-influencers in your area. You can add keywords such as croissant, breakfast, muffin, brunch, homemade food, bread etc., and add a location in order to identify authors of tweets that could match your keywords in your city. You can then interact with these influencers in a meaningful way.
Monitor Competitor Mentions
Use your Twitter account settings. In the field “Search for words, phrases or user names” create a search like this: to:competitorhandle1 OR to:competitorhandle2 OR to:competitorhandle3,etc. Make sure to add “http” in words to ignore. This will pull in only conversations, and exclude tweets that contain links.
Make sure to add “http” in words to ignore. This will pull in only conversations, and exclude tweets that contain links.
Twitter searches can be used to track sentiment as well. You can use a specific keyword or hashtag and include happy or sad emoji’s . This can identify if people are tweeting something good or bad surrounding your brand or the specific search you have created. A quick hack to get a gauge of sentiment around something specific.
Repeat Content Publishing
You can use the “repeat” option to post about a recurring event. You have a Twitter chat every Monday? A webinar once a month? Want to wish a happy birthday to a client every year? Our repeat option will do that for you, automatically.
Our repeat (or multiple schedule) options are not only for Twitter. We’ve used it on LinkedIn and got almost 24 times more exposure than a single post published only once.
You can schedule a retweet on Twitter to give your original tweet a boost or to retweet someone else’s tweet. Here’s how:
- Copy a Twitter link (we used this as an example): https://twitter.com/AskAaronLee/status/908371433545273344
- Go to publishing. Begin a new tweet, paste the link, and write your copy
- Untick ‘include photo’
Here’s what it looks like when it’s posted (on native Twitter):
Reposting Content from Instagram and Facebook
You can repost content from Instagram by grabbing the link to the post on desktop. We used this in our example: https://www.instagram.com/p/BYxpHgelHWb/
Enter the URL as if you were adding a normal link:
You can do the same with Facebook URLs. Paste the URL of the post you’d like to share on your page into the link section of the post, and voila! A shared post.
As with any repost, make sure you have permission from the original poster to use their photo or post. Stealing content isn’t cool!
6. Fans and Followers
Our conversation history and notes are useful to add context about who a user is and remember who they are for future comments/tweets. It allows you to add a personal touch to your tweets instead of saying the same thing over and over.
Phew! You’ve made it to the end! We hope you’ve learned a new thing or two about using Agorapulse. If you have any hacks, tips or tricks that weren’t mentioned here, leave them in the comments and we’ll add them!