5 Tips For Rediscovering Hope And Inspiration In Your Social Media

Remember when social media was fun, uplifting … even inspiring? These days, the constant stream of bad news on our feeds, not to mention the added threat of fake news, can make going on social media downright depressing at times. But the “good” is still out there. It’s just that using social media now, more …

Read more 5 Tips For Rediscovering Hope And Inspiration In Your Social Media

6 Ways Brands Are Using Messenger Apps to Reach their Audience

Messenger apps and chatbots exist to answer questions and fulfill requests for users—without them ever having to leave their computer or mobile device. This is great news for businesses. Early adopters of messenger apps—like 1-800-Flowers—report that 70 percent of their new customers have been generated through online chat tools. Here are six ways brands are …

Read more 6 Ways Brands Are Using Messenger Apps to Reach their Audience

10 Free Tools to Help You Understand Your Social Media Audience

We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll …

Read more 10 Free Tools to Help You Understand Your Social Media Audience

How to Use Pinterest for Business: 8 Strategies You Need to Know

With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women aged 2 …

Read more How to Use Pinterest for Business: 8 Strategies You Need to Know

How to Increase Your Social Proof to Attract More Customers

If you are like a lot of business owners, professionals and entrepreneurs, you may have heard the term social proof thrown around and used like any of the latest trendy business terms. But I can assure you, social proof is no synergy, paradigm-shift or growth hacking. Social proof is a more inclusive and comprehensive name …

Read more How to Increase Your Social Proof to Attract More Customers

Are We Entering the Era of Millisecond Marketing?

Nowadays, it’s a scene you’ll pretty much see only in movies: Stock traders in brightly colored jackets frantically shouting and flashing symbols on exchange floors. But this was how stocks were bought and sold for most of Wall Street’s history. Then, in the 1990s, electronic exchanges entered the picture. In short order, powerful PCs were …

Read more Are We Entering the Era of Millisecond Marketing?

8 Essential Social Media Etiquette Rules for Business

There are etiquette guides for almost any situation, from table settings to international business meetings. So it shouldn’t be a surprise that a communication medium as culturally transformative as social media also comes with its own code of common courtesies and customs. Businesses in particular need to adhere to this etiquette, since social media is …

Read more 8 Essential Social Media Etiquette Rules for Business