Small Business Guide to Facebook Video Marketing

Love Facebook or hate it, you’ve got to admit it, Facebook’s video marketing capacities offer a much-needed boost to the small business owner looking to get the most out of their marketing budget. Blending (almost) seamlessly into the newsfeed of your carefully chosen demographic, you can convey your message and gain traction with low-cost home-made …

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Get More Facebook Likes: 10 Tactics That Actually Work

How many Facebook Likes does your business Page have? If you’re immersed in social media marketing, you probably know this number off the top of your head. With more than two billion users, Facebook offers a huge potential audience for your business. But with more than 60 million active Facebook business Pages on the network, …

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Got Facebook and Instagram Video Viewers? Here’s How to Retarget Them.

Are you posting more video to Facebook and Instagram these days? If so, pat yourself on the back! Regardless of whether you’ve created videos for organic traction or paid campaigns, you developed a valuable asset which you can now use for retargeting via Facebook and Instagram Ads. Those people who watch your videos (particularly a …

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Write a Great Instagram Bio: Ideas, Tips, and Examples

While you might already have developed a strategy for your Instagram posts, you may be neglecting a critically important element of your Instagram strategy. Your Instagram profile creates the first impression of your brand and is the backbone of your Instagram presence. It’s also your only chance to provide a clickable link anywhere on Instagram. …

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Content Marketing Roadmap: The B2B Buyer’s Journey

I am sure you’ve heard this a million times. Content is king. Most businesses have realized the importance of having content at the core of their business. Content marketing is not a fad, it’s here to stay. The internet and social networks have completely changed the sales process. The modern buyer has access to more …

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LinkedIn Ads: How to Run a Successful Campaign

Wondering how to best integrate LinkedIn, the world’s largest professional network, into your social strategy? LinkedIn advertising could be just the ticket, especially if you are a marketer. The great advantage of LinkedIn is that it is a uniquely focused social network—it’s all business, all the time. This makes it the ideal network for B2B …

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40+ Useful PC Keyboard Shortcuts for Social Media Pros

Ever since we published our social media keyboard shortcuts for Mac, PC users have, understandably, been requesting a version of their own. Well, my PC pals, the day is finally here. Use these keyboard shortcuts to be more efficient on social media, impress your colleagues, and shave precious seconds off your workflow. Social media keyboard …

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Build a Social Media Sales Funnel That Sells

How do you make strangers trust you enough to buy your product? A long time ago in a century far away, a marketer named Elias St.Elmo Lewis came up with a brilliant answer. His theory was that you could turn strangers into raving customers with a “funnel”: a series of steps the customer follows, each …

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