Should My Business Bother To Have Social Media KPIs?

Most marketers know what KPIs are. (For foggy brains, Google “Key Performance Indicators.”) And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart companies insist on using them. The first is that many businesses now see the potential value of acquisition and retention that social …

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What To Do If Your Facebook Audience Speaks Multiple Languages

The world is full of rich, diverse cultures and beautiful languages. That is to our benefit. But as a business, what happens when you are fortunate enough to have an audience so diverse that they speak multiple primary languages? This is becoming increasingly common, especially since the internet has made it possible for our businesses …

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7 Facebook Messenger Marketing Strategies You Can Try Today

There are now more than 1.3 billion people using Facebook Messenger every month.  Have you considered the possibility of using it for your marketing? Here’s everything we know about using Facebook Messenger for your marketing. Why use Facebook Messenger We often think of social media as just the major social media networks such as Facebook, Instagram, …

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8 Tips to Quickly Master Social Media For Businesses

  8 Tips to Quickly Master Social Media for Businesses and Entrepreneurs 1. Make a commitment to social media The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media. Like any other form of marketing, social media for businesses can be a real challenge. It’s hard to …

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Facebook Live Video: The Complete Guide to Live-Streaming for Business

“Broadcast to the largest audience in the world with the camera in your pocket.” That’s the official tag line for Facebook Live video. For marketers, though, the real value is in its ability to boost reach and audience engagement. In this guide we’ll teach you everything you need to know about how to make it …

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