Content Marketing Roadmap: The B2B Buyer’s Journey

I am sure you’ve heard this a million times. Content is king. Most businesses have realized the importance of having content at the core of their business. Content marketing is not a fad, it’s here to stay. The internet and social networks have completely changed the sales process. The modern buyer has access to more …

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LinkedIn Ads: How to Run a Successful Campaign

Wondering how to best integrate LinkedIn, the world’s largest professional network, into your social strategy? LinkedIn advertising could be just the ticket, especially if you are a marketer. The great advantage of LinkedIn is that it is a uniquely focused social network—it’s all business, all the time. This makes it the ideal network for B2B …

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40+ Useful PC Keyboard Shortcuts for Social Media Pros

Ever since we published our social media keyboard shortcuts for Mac, PC users have, understandably, been requesting a version of their own. Well, my PC pals, the day is finally here. Use these keyboard shortcuts to be more efficient on social media, impress your colleagues, and shave precious seconds off your workflow. Social media keyboard …

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Build a Social Media Sales Funnel That Sells

How do you make strangers trust you enough to buy your product? A long time ago in a century far away, a marketer named Elias St.Elmo Lewis came up with a brilliant answer. His theory was that you could turn strangers into raving customers with a “funnel”: a series of steps the customer follows, each …

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Should My Business Bother To Have Social Media KPIs?

Most marketers know what KPIs are. (For foggy brains, Google “Key Performance Indicators.”) And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart companies insist on using them. The first is that many businesses now see the potential value of acquisition and retention that social …

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What To Do If Your Facebook Audience Speaks Multiple Languages

The world is full of rich, diverse cultures and beautiful languages. That is to our benefit. But as a business, what happens when you are fortunate enough to have an audience so diverse that they speak multiple primary languages? This is becoming increasingly common, especially since the internet has made it possible for our businesses …

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