3 Steps to Proving the ROI of Social Customer Service

Being asked to prove return on investment (ROI) is something every social media professional is familiar with. But not every organization is able to attribute financial transactions directly to social media. Businesses without an ecommerce presence, for example, benefit from social media in ways that are less directly tied to revenue but equally as valuable. …

Read more 3 Steps to Proving the ROI of Social Customer Service

Calculating the ROI of Brand Awareness on Social Media

Proving the ROI of social media is a complicated task for any organization. But it gets even trickier if your organization is primarily using social to achieve business objectives that aren’t directly tied to revenue—like brand awareness. Brand awareness is obviously crucial to your bottom line (if people don’t know about you, they can’t buy …

Read more Calculating the ROI of Brand Awareness on Social Media