Small Business Guide to Facebook Video Marketing

Love Facebook or hate it, you’ve got to admit it, Facebook’s video marketing capacities offer a much-needed boost to the small business owner looking to get the most out of their marketing budget. Blending (almost) seamlessly into the newsfeed of your carefully chosen demographic, you can convey your message and gain traction with low-cost home-made …

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Got Facebook and Instagram Video Viewers? Here’s How to Retarget Them.

Are you posting more video to Facebook and Instagram these days? If so, pat yourself on the back! Regardless of whether you’ve created videos for organic traction or paid campaigns, you developed a valuable asset which you can now use for retargeting via Facebook and Instagram Ads. Those people who watch your videos (particularly a …

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Facebook Live Video: The Complete Guide to Live-Streaming for Business

“Broadcast to the largest audience in the world with the camera in your pocket.” That’s the official tag line for Facebook Live video. For marketers, though, the real value is in its ability to boost reach and audience engagement. In this guide we’ll teach you everything you need to know about how to make it …

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